Since , ESPN has published "The Body Issue"on a yearly basis, a magazine in which athletes pose naked or mostly naked so that everyone can feel just a bit worse about their own bloated, couch-ridden existence. The purpose of the issue is not actually that, its really aimed at demonstrating what some of nature's most finely tuned machine look like. Athletes from both genders, who play sports across the spectrum from NFL to the Paralympics are in these issues, usually handling the objects of their game, but sometimes just awkwardly standing in a field or on a beach. Obviously they aren't completely naked but as a general rule, all the goods are covered. However, there is still plenty of skin and the contents of the issue are comparable to the Sports Illustrated Swimsuit Edition. Unlike the swimsuit edition, ESPN's yearly offering has men, which is a smart way to maximize magazine sales. How many women are lining up to buy the SI: Swimsuit Edition? The answer is likely very few. It's doubtful that the genders are equally represented for The Body Issue's buyers, but logic indicates that inclusion of both male and female opens up the the market to a larger group of potential consumers.


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With the help of 20 brave athletes -- including Serena Williams, Adrian Peterson and Dwight Howard -- and an equally elite group of photographers, the debut issue immediately established itself as a cultural force. Since then, BODY has evolved into more than a stunning annual portfolio of images -- it's become a powerful storytelling platform, a trusted forum for athletes to share not only their strengths, but also their vulnerabilities. There have been many milestones along the way: Olympic volleyball icon Kerri Walsh Jennings posing for the issue in while eight months pregnant.
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